
Now let me increase the scale of investment... The options are (A)- a certain Rs. 10 lac/- and (B)- an uncertain 50-50 game between Rs.0/- and Rs. 30 lac/-.... Now lets come again on the decision... Would I still go with option (B)??? The thing is: I may value Rs. 30/- thrice as Rs. 10./-.. But I may not value Rs. 30 lac/- thrice more than Rs. 10 lac/-... If such a case, wherein my utility for money does not jump as high as the money itself (decreasing utility function), then I can call myself a risk averse person... The other case when my utility for money jumps higher than the money, shows a risk seeking tendency.... When my utility jumps as good as my money, then I am risk neutral.... The thing is somewhere, there is going to be a point of uncertainty, where I would be indifferent between both the investment options... My utility for both the alternatives is going to be same at this point... Let me say my utility for Rs. 0 is 0, for Rs. 10 lac/- is 80 and for Rs. 30 lac/- is 100, (notice the jump from 0 to 10 is 80, but the jump from 10 to 30 is not 160, but rather only 20 to 100- showing that I am risk averse)... I now obtain an indifference point at 20-80 between Rs.0 and Rs. 30 lac... It means that I am indifferent between options (A) and (B), only if (B) is a 20-80 game between nothing and Rs. 30 lac... and since it is not, I highly favor option (A)....

Difference regret is the difference between the pay-off and a better pay- off... So for a strong market, regret is 6 for option (A) and 0 for option (B) {Coz there isn't a better pay-off than 14 for a strong market}.... It means that I ll regret the loss of 6 units if I choose option (A) provided the market happens to be strong... For a weak market, regret is 0 for option (A) and 2 for option (B)... For option (A), my regrets are {6,0} and for option (B), my regrets are {0,2}... So at worse, I am going to regret a loss of 6 units for option (A) and a loss of 2 units for option (B).... Obviously I want to regret less, so I am going to opt for option (B) investment, where even at worst, I ll only regret the loss of an opportunity to make 2 extra units...
*The expected value/ payoff is often referred to as the "long-term"average or mean . This means that over the long term of playing a game/ lottery over and over, you would expect this average.
**Don't ask me where did I get all this data from...?? The pay- off values (like Rs. 10 lac/-, Rs. 30 lac/- ) are all solid figures, the probability values (like 50-50) are obtained from market analysis/ prediction/ forecasting and the utility values (like 0, 80, 100) are obtained from the decision maker... The Expected Values and Expected Utilities are the calculated outputs**
**Strong Market, is one where buyers outnumber sellers, and the prices are in a general uptrend... and the opposite is a Weak Market.**

Sophie's choice is a case of deciding between two unbearable alternatives and her death is a manifestation of severe undeserved guilt, a super-set of emotional regret...
Read More: Google Sophie's Choice
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